Abolitionism and William Wells Brown - 987 Words

Also, in Clotel; or, The Presidents Daughter: A Narrative of Slave Life in the United States (1853), the first African American novel, Brown relates the story of Thomas Jeffersons relationship with his slave mistress Sally Hemings (1773–1835). Originally published in England, the novel eventually came to U.S. readers, but only after it had been significantly revised, with references to the president removed. Much like the evolution of Douglasss anti-slavery agenda, Brown began his career as a pacifist who boycotted political abolitionism in the 1840s, but his writings over the course of the following decade reflect his growing militancy and preference for political activism to end slavery. Slave narratives have clear political and†¦show more content†¦Most significantly, though, her exchanges with Beecher compelled Grimkà © to develop an extensive defense of her position, which led her to articulate a more secular argument against slavery as well as a firmer assertion of womens political rights. William Wells Brown wrote Clotel or The Presidents Daughter, a (fiction) novel based on the rumors surrounding Thomas Jeffersons affair with Sally Hemings, his slave. Brown learned of the scandal while working in several antislavery activities following his escape from slavery in 1834. Brown wanted not only to improve the social status of blacks and to support abolition through his writing, but also to encourage his readers to develop a skeptical relationship to glorified stories of the national past (Levine 15). He chose to write a novel that not only questioned slavery, but also questioned the validity of the principles that this nation was founded on. William Wells Brown was an additional key person slave-born child in the early 1800s in Kentucky. Later, William moved to Missouri with his slave master and then sold to another plantation where he was abused. Mister Brown escaped from Cincinnati, after being sold the second time. After reaching freedom, William helped 69 slaves to freedom (Sawyer,Show MoreRelatedBlack Slavery : An Essential Part Of The American Economy1744 Words   |  7 Pages During the 1800s, black slavery was an essential part of the American economy. Abolitionism, a movement existing concurrently with the institution of slavery, arose aiming to eradicate the practice of slavery and to provide equal rights for black Americans. Determined abolitionists turned to literature, activism, and progressive action to work toward their goal. Extreme abolitionists even went was far as participating illegally in a network of northbound trails located in the south whichRead MoreThe United States And The Civil War1726 Words   |  7 Pagesthese changes, intensifying divides in the nation. â€Å"Many Southerners ignored the differences between free soil and abolitionism saw the entire North locked in the grip of demented leaders bent on civil war.† One particular event, John Brown’s Raid on Harper’s Ferry in 1859, seemed to confirm Southerners’ false perception of the North. Early morning on October 18th, 1859, John Brown laid on the floor of the federal armory office in Harper’s Ferry, Virginia. A gash in his neck caused him to bleedRead MoreAp U.S. History Chapter 161577 Words   |  7 Pages d. What do the authors conclude about black family and religious life? e. *** Did anything surprise you about the extent of slave resistance and rebellion? 4. Abolitionism a. The _____________ (a religious sect) were among the first to advocate abolitionism. In the early 1820s, the emphasis was on sending ex-slaves back to Africa, especially to the West African country of ____________. A small minority of fervent abolitionists emerged in the 1830s, encouragedRead MoreFrederick Douglass Essay559 Words   |  3 Pagesirresistible indictment against slavery and racism, provided an indomitable voice of hope for his people, embraced antislavery politics, and preached his own brand of American ideals. In the 1850s he broke with the strictly moralist brand of abolitionism led by William Lloyd Garrison; he supported the early womens rights movement; and he gave direct assistance to John Browns conspiracy that led to the raid on Harpers Ferry in 1859. Rhetorically, Douglass was a master of irony, as illustrated by hisRead More Abolitionists: Their Ideology, and Their Relation with Lincoln and Politics2911 Words   |  12 Pagesstrongly influenced by their ideas and they often made their way into his own writings. By agitating against slavery both in and out of politics they were able to change the opinion of a public that had previously rejected them. During the1830s abolitionism was anything but main stream, most abolitionists were either black or they were pious whites . Some of the first abolitionists (in both the United States and the Britian) were Quakers. They believed that God loved every human â€Å"regardless of colourRead MoreControversial Dedication : A Study Of John Brown s Politics1483 Words   |  6 PagesControversial Dedication: A Study of John Brown’s Politics â€Å"I, John Brown am now quite certain that the crimes of this guilty land will never be purged away; but with blood. I had as I now think: vainly flattered myself that without very much bloodshed, it might be done.† – John Brown (1859) Few abolitionists have shown the die-hard dedication that John Brown presented during the battle to end slavery. Most abolitionists, such as Frederick Douglas, focused on giving speeches to persuade people toRead MoreModern Historical Debate Surrounding The Anglo-American1682 Words   |  7 Pages Modern historical debate surrounding the Anglo-American Atlantic slave trade stems directly from the publication of Eric Williams’ transformative Capitalism and Slavery in 1944. Dismantling with fierce efficacy the long-dominant interpretation of abolition as a function of humanitarian enlightenment, Williams’ thesis instead contends that after providing the material foundation and trade infrastructure for Europe’s industrial revolution, slavery had fulfilled its purpose and was thus replacedRead MoreJohn Brown s Life And Life1835 Words   |  8 Pages John Brown came from a line of men who were passionate about their convictions. In 1620, Peter Brown, a passenger aboard the Mayflower and signer of the Mayflower Compact, began the Brown legacy in America (Weiser). John Brown’s grandfather, his namesake, was a captain in the Revolutionary War when he lost his life to dysentery while fighting for his beliefs in 1776. He left behind his wife and ten ch ildren, including his five year old son, Owen Brown. When his father died, Owen Brown’s familyRead MoreEarly American Literature Essay1511 Words   |  7 Pagesother writers to come. Around the same time as Irvings Rip Van Winkle, William Cullen Bryants Thanatopsis displayed a pantheistic view of nature as imbued by God (7th ed, p, 476). Bryant, just as Irving, saw the American landscape as an all-inspiring motivation for many of his stories. Bryants poetry focused on nature as a metaphor for truth established a central pattern in the American literary tradition (William). As America continued to grow and developed so did its writers. A majorRead MoreNatural Justice : The Crux Of Transcendentalism And Abolitionism1651 Words   |  7 PagesLaurel Day HIST 1301-066 3 November 2015 Natural Justice: The Crux of Transcendentalism and Abolitionism The year was 1850. President Millard Fillmore had signed the Fugitive Slave Act into law, giving southern slave-owners the right to claim slaves they alleged had run away from their property in exchange for the federal government claiming California as a free state. Fillmore would not have signed the act without the pressure created by numerous slave rebellions over the last fifty years, with

Creative Ads Motivates People to Drink Water Free Essays

Creative Ads Motivates People to Drink Water Creative Ads Motivates People to Drink Water It is well known that water is one of the most essential elements for all organisms, especially human beings. However, even though people realize how important water is for them they do not drink their daily-recommended amount of water. Therefore, organizations form water campaigns to encourage people to drink 8 to 12 glasses per day, which maintains the body’s hydration. We will write a custom essay sample on Creative Ads Motivates People to Drink Water or any similar topic only for you Order Now Nevertheless, most people believe that water campaigns are uninteresting, which makes them ineffective. Evian and Nestle are water companies that try to market their products through their ads that motivate people to drink more water so that they live young and healthy. Furthermore, the commercials grab people’s attention by using creative and artistic ideas that send to customers the same message that the water campaigns but in a fast and creative way, which convince people to buy bottled water even though they can consume it for free. Nestle is one of the world’s largest food companies that also sells mineral water marketed by an inspired advertisement. This Nestle Pure life water TV commercial starts with a picture of the Nestle bottle of water and the question  Ã¢â‚¬Å"Why does your body need 8 glasses a day of Nestle Pure Life†. The background of the advertisement is both blue and white which matches the nestle bottle of water. Although water is colorless, the Nestle Company probably chose blue because it is used almost always to represent the purity of water (Kalyan Meola, 2005). The background includes a large picture of the number 8, which represents the number of glasses of water people should drink daily, and it is illustrated in an artistic way since it is also blue and include reflections on the number’s edges. The question â€Å"Why does your body need 8 glasses a day of Nestle Pure Life† is answered by a short video that explains the importance of hydration. The second part of the advertisement starts with a brunette model who seems to be in her thirties. The model’s skin color and facial features do not indicate a particular nationality, which allows this ad to be shown in different countries that can relate to it. In the third part of the advertisement the model starts to drink the water and takes us on a tour that demonstrates the model’s respiratory and digestive system in a creative way. Additionally, the Nestle water becomes an image of a waterfall in a tropical jungle. I believe that using a forest in this ad sends a message to customers that the Nestle water company products are natural. Besides that, the ad includes a family playing in the waterfall, and that is a way to motivate and attract people, especially young children, to live healthy and drink Nestle Pure Water. What grabbed my attention is that the waterfall is circulating around numerous kinds of red and pink flowers that are arranged in the shape of the human heart. Using pink flowers for the heart will convince people that drinking 8 glasses of water is necessary for the body’s health. Moreover, while watching the video ad I discovered that it creates an illusion of a human body out of nature such as the body’s lungs, which are represented by various tropical plants, and the intestine, which is created from a waterfall. Finally, the model turns out to be a mother with a healthy body shape standing with her son and husband in a green mountain range area. The Mother is wearing a purple top with a bright pink 3-quarter trouser, which suits the layout of the advertisement. Furthermore, both the father and his son are wearing shorts only that show us their healthy figure that means that Nestle Pure Water keeps the body healthy. Obviously, Evian is a brand of mineral water that uses creativity in order to market its pure water. The ‘Live Young’ Evian water advertisement shows many people wearing a t-shirt that creates the illusion that these models have the body of an infant. Although the phrase ‘Live Young’ usually refers to being adventurous, using this illusion sends the message that bottled water companies try to achieve which is the purity of their products. Babies, as newborns, are pure because most of them lack diseases and stress. Looking at the layout of the advertisement, the white background makes the advertisement very positive as it represents calmness and purity; besides, it makes the models’ white T-shirts fade into the light background, which makes the baby bodies seem real. Furthermore, the advertisement’s models are of various ethnicities, which allow more people to relate to it, and help the ad become globally well known since it can be displayed in any country. Besides that, most models are young, yet others are older, which motivates older customers to buy Evian water too. Furthermore, what grabbed my attention is that all of the models have healthy looking bodies, which suggests that drinking Evian Pure Water will keep you not only young but also healthy. The song â€Å"Wordy Rappinghood† is used to form a high-spirited mood as the models move to the beat. Additionally, the models in the commercial are active, and doing different things like drinking water, looking at their shirts, laughing and playing with their hair. All in all, water has always been the source of life for humans. However, people do not actually drink the amount water needed for their body. Therefore, the water companies try to break the routine of water campaigns by creating new artistic commercials that motivate people to become healthier by drinking water and to by their pure bottled water rather than drinking free tap water. Nestle Pure Water and Evian Water Company commercials are great examples since they both market their products and influence people to live a healthy life. References Duncan. (2011, April 20). Evian Babies Are Back to Live Young. Retrieved from http://theinspirationroom. com/daily/2011/evian-babies-are-back-to-live-young/ Meola, K. V. (2005). The Psychology of Color. Hohonu , 3, 2. Nestle Pure Life Natural Spring Water. (n. d. ). Retrieved May 27, 2011, from http://www. nestle-waters. ca/en/ourbrands/pure_life. htm How to cite Creative Ads Motivates People to Drink Water, Essays

Corporate Strategy on Human Resource Management

Question: Discuss about the Corporate Strategy on Human Resource Management. Answer: Introduction Human resource management is considered as one of the most vital aspects of the organization that helps in various processes of organizing the firm. It deals with all the matter in relation with the internal environment of the firm (Fee, 2014). Basically the purpose of the human resource management is to maximise the productivity of the firm by optimizing the efficiency of the employees associated with the organization. The human resource manager is associated with the maintenance of the objectives and goals of the firm (Armstrong Taylor, 2014). It adheres to the needs of the individual authorities associated to the organization, yet, it even keeps the mission and vision of the firm intact. Human resource management aims at applying a tactical approach to the attainment, inspiration, development and management of the firms human resources. In this present report, the case study of Colby furniture is taken into consideration. The company is a furniture-manufacturing firm of Australia. One of the most crucial human resource problems of the company has been taken into consideration in this report. After the problem being stated, the analysis of the problem would be done with the help of certain strategic management approaches to be taken into consideration. A change action plan would be stated that would help in acknowledging a solution to the problem o the firm. This report helps in acknowledging to the real life problems that are noticed within the firm and their solution with regards to the human resource management theories. Background of the company Colby furniture is an Australian owned company that is operated in the country itself. The company manufactures high quality furniture from the households of the country. The major specialities if the organization is to manufacture goods that are conventional, modern, up to date and profitable upholstered lounge and dining furniture. The craftspeople uphold an unconditional commitment to quality at all stages of manufacture, as our purpose, from the start of production to finishing point of all items of furniture, is to totally persuade the customers requirements. Colby furniture's miscellaneous range of bothconventional and up to date furniturecan be customised to the individual requirements, allowing the consumers to create their own personalised design to your own specifications. The organization is framed and managed by the various levels of management within the firm. Among those, management teams the one, which look after the over, ability and issues prevailing in the organization are the human resource team. The human resource management team of the firm looks after the whereabouts of the firm that would directly and indirectly affect the firm. Issues in the company Being in the manufacturing industry, the company needs to invest a lot on its assets and machines that should be for the projected progress of production in the industry. Providing its customers with a wide variety of services and varied range of products, the equipments that are used in the firm are quite expensive in nature (Storey, 2014). Along with the equipments used, the professional that are associated to the manufacturing firm is f the highest grade. They provide the consumers with the most efficient products. Due to the high quality products sold by the firm, there is a relative high demand for the products of the Colby furniture than its competitors in the country. The orders of the firm are quite aware of their value and they know how the firm is dependent on their productivity. Taking an advantage of such a case, one of the most crucial problems that is faced by the organization in todays time was that the employees were at unrest within the firm. There was a high degree of employment turnover rate and constant conflicts within the association that would be conducted on the basis of wage incrimination by the firm. This wage incrimination would affect the productivity of the firm. One of the most crucial problems faced by Colby furniture was the high employee turnover rate. The employee turnover rate is due to the dissatisfaction, which the employees achieve after working in the Colby furniture. The dissatisfaction that is gained from working in the association is due the low wages that are attained, comparison among the workers and less acknowledgement of their values in the association. This led to a great deal of misconceptions among the employees prevailing in the association. It adversely affected the production rate as the ability of the workers directly affects the people. This adverse situation is a deep fact of thought for the firm. It has been a matter of concern for the firm as the company is not being able to manufacture the same form of furniture and products as they did before. The firm must undertake rigorous actions against such an issue and handle it in a much matured manner (Purce, 2014). This matured manner would help the company to cope up with their productivity and raise their standards as before. Analysis of the issue Strategic human resource management is the art of drawing, increasing, rewarding and retaining the employees of the organization. This is done in order to benefit both the employees as individuals and the organization as a whole. The human resource departments that practice the strategic management approach take every decision in the firm in accordance to the goals of the firm. Strategic human resource management approaches helps in retaining the success of the organization by maintaining the mission, vision and objectives of the firm (Jackson, Schuler Jiang ,2014). When a plan is strategically developed in a firm, then the recruitment, training, and compensation is based on the goals of the firm. It ensures the firm regarding its success by strategically framing the internal framework of the organization. It helps in acknowledging all the problems prevailing within the organization and thereby creating various plans that would further help the firm in attaining utmost productivity. The issue of high employee turnover rate in the organization is considered as one of the most serious issues prevailing within the firm. The firm could address this high employee turnover rate within the firm by following the strategic human resource management (SHRM) approaches (Sparrow, Brewster Chung, 2016). These approaches would help the firm in framing such policies and plans that would address to the problems of the firm long with finding out the most effective solution to such an alarming issue. HR departments are charged with analysing the transforms that require to occur with each 'player' or department and supporting them in strengthening any flaws.SHRMthen is the procedure of using hr techniques, like training, enrolment, recompense, and worker relations to produce a powerful organization, one employee at a time (Gatewood, Feild Barrick, 2015). Colby furnitures should follow certain strategic plans in order to control the increase in the employee turnover rate of the organization. The most important policy that should be undertaken by the firm is to analyse a reward system. This reward system would acknowledge the hard work of the employees of the organization and would reward them with attractive memorandum that would provide them with the incentive of performing better in future. The competitive level of the employees would increase which would further raise the scope of the firm of raising their productivity. The reward program must be associated with various policies of incentives to be followed by the firm. These incentives must be quite effective in nature in raising the loyalty of the employee towards the organization. These two strategic policies would help in reducing the employee turnover rate of the firm. Change plan The change plan that should be followed by the organization to implement the strategically framed structure of the firm should be stated as follows in the gantt chart below: Principal activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Proposing the firm with improvement programs Analysing the opportunities and threats employee turnover rate in the firm Framing the strategies related to lower employee turnover rate Preparation of companys reward program Issuing various incentives to the employees of the firm Engaging into various meeting with other management team of the firms. Conducting meeting with the labour unions. Approaching the employees with extra benefits. Recruiting management that would access to the needs of the firm. Analysing new employee turnover rate of the firm Calculating the sales, revenues and profit generated from the strategy. The above stated Gantt chart helps to prepare as well as plan the market approach that requires to be followed in the first year of market development by Ceylon biscuits limited. These plans implements a variety of steps such as : Proposing the firm with improvement programs Analysing the opportunities and threats employee turnover rate in the firm Framing the marketing strategies related to lower employee turnover rate. Preparation of companys reward program Issuing various incentives to the employees of the firm Engaging into various meeting with the other management teams of the firm Conducting meeting with labour unions. Approaching the employees with extra benefits Recruiting management that would access to the needs of the firm Analysing new employee turnover rate of the firm Calculating the sales, revenues and profit generated from the strategy. Conclusion The human resource manager is associated with the maintenance of the objectives and goals of the firm. It adheres to the needs of the individual authorities associated to the organization, yet, it even keeps the mission and vision of the firm intact. Human resource management aims at applying a strategic approach to the acquisition, motivation, development and management of the firms human resources. Colby furniture is an Australian owned and is operated in the country itself. The company manufactures high quality furniture from the households of the country. One of the most crucial problem faced by Colby furniture was the high employee turnover rate. The employee turnover rate is due to the dissatisfaction, which the employees achieve after working in the Colby furniture. The firm could address this high employee turnover rate within the firm by following the strategic human resource management approaches. These approaches would help the firm in framing such policies and plans that would address to the problems of the firm long with finding out the most effective solution to such an alarming issue. The most important policy that should be undertaken by the firm is to analyse a reward system. The reward program must be associated with various policies of incentives to be followed by the firm. These incentives must be quite effective in nature in raising the loyalty of the employee towards the organization. These two strategic policies would help in reducing the employee turnover rate of the firm. Reference Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Brewster, C., Mayrhofer, W., Morley, M. (Eds.). (2016).New Challenges for European Resource Management. Springer. Fee, M. C. (2014). Human resources management. Gatewood, R., Feild, H. S., Barrick, M. (2015).Human resource selection. Nelson Education. Jackson, S. E., Schuler, R. S., Jiang, K. (2014). An aspirational framework for strategic human resource management.The Academy of Management Annals,8(1), 1-56. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Sparrow, P., Brewster, C., Chung, C. (2016).Globalizing human resource management. Routledge. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Corporate Strategy on Human Resource Management Question: Discuss about the Corporate Strategy on Human Resource Management. Answer: Introduction This report critically analysis the role and function of Coco Cola manager in Australia. Additionally, it also discusses the challenges that face by managers in the current changing period. Along with this, it also demonstrates the impact of values, ethics, and diversity of Coca-cola culture. At the same time, it also shows the behaviors and performance of Coco-Cola executives. Further, it discusses Organizational theory as well as it also presents the organizational ethics and ethical practice. There are three kinds of roles that are performed by Coca-Cola managers such as interpersonal, informational, and Decision role. It will be effective to meet the specified goal along with gaining the profitability of Coca Cola (Beardwell, et al., 2014). These roles are discussed below: In the interpersonal roles, each level of Coca- Cola manager gives their contribution in business operation to meet objectives. Due to this, top, middle, and down level of managers effectively communicate with each other to perform different activities such as planning, organizing, directing or leading, and controlling (Brewster, et al., 2017). Informational roles can also be effective to operate the business. Additionally, there are three kinds of roles that will be considered by Coa-Cola like recipient, spokesperson, and disseminator role. Moreover, through recipient, a manager receives data regarding the operation activity of Coco-cola. Besides this, from the utilization of disseminator role, executive of Coca-Cola moving the data to subordinates. Afterward, the spokesperson will transmit the data delivery in outside of the company. In the decision role, Coca-Cola considered different activities like entrepreneurial, negotiator, resource allocator, and disturbance handler role. It will be appropriate to decision making about the business activity of Co-Cola. Function of Executives of Coco-cola The executive of Coca-Cola can perform different kinds of managerial function in the business operation such as planning, organizing, staffing, directing, and controlling (Chelladurai and Kerwin, 2017).These are discussed as below: Planning can be important to identify what will be done in future. In this step, the manager of Coca-Cola explains which activity can be imperative to complete the task in upcoming period. Coca-Cola can incorporate some activities named enhancing advertising, sales staff, and inventory. An executive of Coco-Cola can use each activity to effectively accomplish the task of organization. In this step, a manager can organize material and each activity of Coca-Cola on behalf of their plan. They also assign the activity to the subordinates to perform the task (Friedman, 2016). Staffing can also be important for a manager to run the business operation in long term. Manager recruit, select, train and develop the employees to meet the goal of Coca-Cola. In addition, it can be said that human resource department is significant to complete the task in specified time and cost. An executive of Coca Cola is needed to more focus on leading the employees as compare to the planning, organizing, and controlling to accomplish the objective of the company. Directing can include some factors such as motivation, guide, communication, and encourage. It requires executives to assist the employees to solve problem appropriately (Gitman, et al., 2015). Controlling is crucial parts of managerial function because of effectively operates the business and meet the goal of Coca Cola. Additionally, it can also be said that the manager of Coca-Cola can control all the activity of subordinates to complete the task in less time as well as manage the issues at the working place. Along with this, the controlling process can also be effective to mitigate the issues regarding the conflict and make a positive environment. Challenges faced by managers in current changing business scenario In the current business scenario, Coco Cola managers have faced many issues in an organization such as management of resources, increased competition level, market research, and consumer loyalty. Others challenges are uncertainty, regulation, and risk management, problem-solving, and addressed appropriate staff (Jaques, 2017). Values can play an imperative role to make a positive image of Coco-Cola in the marketplace. It demonstrates image as combined sets of management values that orient its team and lead their predictions and divisional actions. Moreover, it can illustrate that an appropriate value can support to increase the productivity, efficiency as well as creativity at the working place. Ethics can also be vital for a company along with workers it is because it leads to increase the productivity of company in long-term. In addition, it can also be said that ethics could be a principle to regulate the behavior of workforces at the working place. Ethics can direct impact on both small along with the large organization. In addition, it can be said that the unethical behavior of a firm can direct impact on the financial situation of Coca Cola. In oppose to this, it can be illustrated that there are some elements which are same in the company like psychology, medicine, and law (Pimenova, et al., 2016). Diversity also influences the performance of Coca Cola. In additionally, diversity can be occurred by the different interest of people at working place. It can play a major role in creating the complexity to accomplish the task of an organization. At the same time, it can also be said that Coco-Cola can use many strategies to reduce the diversity issues at the working place along with focusing on change the diversity issues into the strength of the company (Purce, 2014). Role, behavior, and performance of managers within that organization There are some activities that will be considered by the executive of Coca-Cola. These are discussed as below: The executives can help each staff member in their daily activity in order to accomplish the aim of the organization. Managers also play an imperative role to determine the responsibilities and roles of employees to decline the complexities regarding the work. At the same time, it can also be said that clear role can enhance the productivity of Coco-Cola in long-run. It selects an appropriate candidate from the interview method to perform the activity of an organization. The manager of a company can also offer training and development to their employees for improving the skills and improve the situation of the company (Rozman, 2017). The organizational theory could be used by Coca Cola to deal with problems of working place (Storey, 2014).Henry Feyol determines many theories related to the organization are deliberated as below: S. No Theories Result 1 Diversification of work Theory of diversification of work can support to classify the job of the workforce that could reduce the extra effort of workforces. Along with this, it can also help to increase the employee productivity in the upcoming period. 2 Top management or expert It can offer responsibilities regarding their work. In addition, it can also be said that without expert subordinates cannot accomplish task appropriately. 3 Discipline It can be effective to guide the employees towards their role to accomplish the objective in the limits. At the same time, it can also be said that the discipline can direct impact on the productivity of Coca-Cola. 4 Control Main head of the company can direct the organizational function. 5 Direction One main head of the company can make the same objective all members of the organization. 6 Diverse interest of workforces In a group, each member has different interest regarding the same activity. It can directly impact on the working style of the workforce. It could also create difficulties to meet the same organizational objective of the company. Hence, it can create the major problem for Coca-Cola in Australia (Thompson, 2014). 7 Compensation Compensation can also impact on the image of the organization. It could be appropriate for both companies along with workforce. 8 Centralisation It demonstrates the level of performance which could be depending on the performance quality of managers as well as company size. 9 Scalar chain It presents lines of managers from top to low level. 10 Command From this theory, a manager can able to select an appropriate person for performing the organizational activity. Since a right individual could make command on the function of management. 11 Equity A combination of justice and harmony towards the workforces can support to make a positive environment at the workplace. 12 Stability of tenure of personnel Through this theory, the employee cannot be frequently terminated, transfer, and change who have appointed in the organization to perform the task of an organization (Voinea, et al., 2015). 13 Creativity In this theory, an organization allows to each employee for contributing their innovative idea to meet the organization goal. It will be a direct impact on the growth of business in long run. 14 esprit de corps Harmony could be important for a company to inspire the workforces to work with the team and meet the specified goal (Wynarczyk, et al., 2016). Organizational ethics and ethical practice Organizational ethics and ethical practices can support to make a favorable relationship with the society. It can also support to keep moral courses in unexpected movements. It can support to the company for robust teamwork and efficiency. It will also help to the workforce to improve the growth and productivity systematically. Ethical practices in an organization can eliminate the possibility of crime. Ethical programs could support to manage the values linked with strategic planning, diversity management, and quality management. In addition, it can also be said that such activity can be more beneficial than other (Schwappach, et al., 2015). It can also promote to make a positive image in the market. Consequently, it will improve the financial condition of the company in long-run. Conclusion From the above discussion, it can be concluded that managers play an effective role to manage each activity of Coca- Cola. Managers play an imperative role to accomplish the task of Coca Cola in long-term. It can also be summarized that the organizational theory can support to gain the efficiency as well as the growth of the company in long-run. Finally, it can be interpreted that ethical practices, values, and diversity can influence the performance of Coca- Cola in long-run. References Beardwell, J., Thompson, A. (2014).Human resource management: a contemporary approach. USA: Pearson Education. Brewster, C., Hegewisch, A. (Eds.). (2017).Policy and Practice in European Human Resource Management: The Price Waterhouse Cranfield Survey. USA: Taylor Francis. Chelladurai, P., Kerwin, S. (2017).Human resource management in sport and recreation. USA: Human Kinetics. Friedman, M. (2016).A theory of the consumption function. USA: Pickle Partners Publishing. Gitman, L. J., Juchau, R., Flanagan, J. (2015).Principles of managerial finance. USA: Pearson Higher Education AU. Jaques, E. (2017).Requisite organization: A total system for effective managerial organization and managerial leadership for the 21st century. UK: Routledge. Pimenova, A., Kuzmina, S., Morozova, N., Mottaeva, A. (2016). The functional model approach to the consulting for vertically-integrated construction group. InMATEC Web of Conferences(Vol. 73, p. 07018). USA: EDP Sciences. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67(1), 65-67. Rozman, R. (2017). The organizational function of governance: Development, problems, and possible changes.Management: journal of contemporary management issues,5(2), 94-110. Schwappach, D. L., Gehring, K. (2015). Frequency of and predictors for withholding patient safety concerns among oncology staff: a survey study.European journal of cancer care,24(3), 395-403. Storey, J. (2014).Managerial Prerogative and the Question of Control (Routledge Revivals). UK: Routledge. Thompson, G. (2014).Industrial Policy (Routledge Revivals): USA and UK Debates. UK: Routledge. Voinea, D. V., Busu, O. V., Opran, E. R., Vladutescu, S. (2015). Embarrassments in managerial communication.Polish Journal of Management Studies,11(2), 115-120. Wynarczyk, P., Watson, R., Storey, D. J., Short, H., Keasey, K. (2016).Managerial labour markets in small and medium-sized enterprises. UK: Routledge.

July 3 free essay sample

July 3, 2007, was the day that took the life of my cousin Stacy. She was 19 years old when her car was struck by another, and burst into flames. At her funeral –rather, the celebration of her life— there were more than 1,000 people, and not enough chairs. The amount of people that she impacted was unbelievable. Stacy and her family moved here when she was starting 8th grade. This was when we started getting close. Stacy, my sister, and I would hang out after school and work on our homework, though most of the time we would find each other laughing until we were sick. My family on my father’s side is all very close in age. The oldest is 21, and the youngest is 13. The impact Stacy left on all of us is something that we could learn from. Stacy was always there when you needed her. Like the time when I was having a fight with my sister, she was there to stand by my side. We will write a custom essay sample on July 3 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stacy would comfort me with her kind words, and even scripture. When she was making you feel better, she would tell jokes to lighten up the situation, and put a smile on my face. Stacy taught me not to criticize, because no matter how much you may not like a person, there is always something good about them. â€Å"Don’t be judgmental!† she would say. â€Å"They were put on this earth for a reason.† And by saying this, she makes an excellent point. Stacy touched people in her lifetime, and sets a positive role for someone to follow. The fact that she impacted that amount of people in her 19 years of life is astonishing. Just like Stacy, I strive to make people happy by putting smiles on their faces. She told me, no matter what, I could put a smile on her face, and I am always there to make her laugh. July 3rd, 2007 is a day we will remember, but it’s a day of remembrance, and someone whom I reflect.

Text Message Scams

Text Message Scams The Federal Trade Commission (FTC) is warning of a dangerous new breed of identity theft scams known as â€Å"smishing.† Similar to â€Å"phishing† scams - authentic-looking emails that appear to be from the victim’s bank, government agencies, or other well-known organizations - â€Å"smishing† scams are text messages sent to mobile phones. While the risks of smishing scams are potentially devastating, the defense is simple. According to the FTC, â€Å"Just dont text back.† How the Scammer Sets the Trap The scarily convincing smishing scams work like this: You get an unexpected text message appearing to be from your bank informing you that your checking account has been hacked into and deactivated â€Å"for your protection.† The message will tell you to reply or text back in order to reactivate your account. Other smishing scam text messages may include a link to a website you need to visit in order to resolve some non-existent problem. What a Smishing Scam  Text Message Might Look Like Here is an example of one of the scam texts: â€Å"User #25384: Your Gmail profile has been compromised. Text back SENDNOW in order to reactivate your account.† What’s the Worst That Can Happen? Do not respond to suspicious or unsolicited  text messages, advises the FTC, warning that at least two bad things might happen if you do: Responding to the text message can allow malware to be installed that will silently collect personal information from your phone. Imagine what an identity thief could do with the information from an online banking or credit card management app. If they don’t use your information themselves, the spammers may sell it to marketers or other identity thieves.You might end up with unwanted charges on your cell phone bill. Depending on your service plan, you may be charged for sending and receiving text messages, even scams. Yes, Unsolicited Text Messages Are Illegal Under federal law, it is illegal to send unsolicited text messages or email to mobile devices, including cell phones and pagers without the owner’s permission. In addition, sending unsolicited text or voice mail or telemarketing messages using a mass auto-dialer, so-called â€Å"robocalls,† is illegal. But There Are Exceptions to the Law In some cases, unsolicited text messages are allowed. If you have established a relationship with a company, it may legally text you things like statements, account activity alerts, warranty information or special offers. In addition, schools are allowed to text informational or emergency messages to parents and students.Political surveys and fundraising messages from charities may be sent as text messages. How to Deal With Smishing Scam Messages The FTC advises not to be fooled by smishing scam texts messages. Remember this: None of the government agencies, banks, or other legitimate businesses will ever request personal financial information via text messages.Take your time. Smishing scams work by creating a false sense of urgency by demanding an immediate response.Never click on any links or call any phone numbers in an unsolicited text or email messages.Don’t respond in any way to smishing messages, even to ask the sender to leave you alone. Responding verifies that your phone number is active, which tells the scammer to keep trying.Delete the message from your phone.Report the suspect message to your cell phone service carriers spam/scam text reporting number or general customer service number. Complaints about text message scams can be filed securely online using the FTC’s  complaint assistant.

The Rise and Fall of the Borgia Family

The Rise and Fall of the Borgia Family The Borgias are the most infamous family of Renaissance Italy, and their history normally hinges around four key individuals: Pope Calixtus III, his nephew Pope Alexander IV, his son Cesare and daughter Lucrezia. Thanks to the actions of the middle pair, the family name is associated with greed, power, lust, and murder. The Rise of the Borgias The most famous branch of the Borgia family originated with Alfons Borja from Valencia in Spain, the son of a middling family. Alfons went to university and studied canon and civil law, where he demonstrated talent and after graduation began to rise through the local church. After representing his diocese in national matters, Alfons was appointed secretary to King Alfonso V of Aragon and became deeply involved in politics, sometimes acting as envoy for the monarch. Soon Alfons became Vice-Chancellor, a trusted and relied upon aide, and then regent when the king went to conquer Naples. While demonstrating skills as an administrator, he also promoted his family, even interfering with a murder trial to secure his kin’s safety. When the king returned, Alfons led negotiations over a rival pope who was living in Aragon. He secured a delicate success which impressed Rome and became both a priest and a bishop. A few years later Alfons went to Naples - now ruled by the King of Aragon – and reorganized the government. In 1439 Alfons represented Aragon at a council to try and unite the eastern and western churches. It failed, but he impressed. When the king finally negotiated papal approval for his hold of Naples (in return for defending Rome against central Italian rivals), Alfons did the work  and was appointed a cardinal in 1444 as a reward. He thus moved to Rome in 1445, aged 67, and changed his name to Borgia. Oddly for the age, Alfons was not a pluralist, keeping only one church appointment, and was also honest and sober. The next generation of Borgia would be very different, and Alfons’s nephews now arrived in Rome. The youngest, Rodrigo, was destined for the church and studied canon law in Italy, where he established a reputation as a ladies man. An elder nephew, Pedro Luis, was destined for military command. Calixtus III: The First Borgia Pope Hulton Archive / Getty Images On April 8th, 1455, a brief time after being made a cardinal, Alfons was elected as Pope, largely because he belonged to no major factions and seemed destined for a short reign due to age. He took the name Calixtus III. As a Spaniard, Calixtus had many ready-made enemies in Rome, and he began his rule carefully, keen to avoid Rome’s factions, even though his first ceremony was interrupted by a riot. However, Calixtus also broke with his former king, Alfonso, after the former ignored the latter’s request for a crusade. While Calixtus refused to promote King Alfonso’s sons as a punishment, he was busy promoting his own family: nepotism was not unusual in the papacy. Indeed, it allowed the Popes to create a base of supporters. Rodrigo was made a cardinal at 25, and a slightly older brother the same, acts which scandalized Rome because of their youth, and ensuing debauchery. But Rodrigo, sent to a difficult region as a papal legate, was skilled and successful. Pedro was given an army command, and the promotions and wealth flowed in: Rodrigo became second in command of the church, and Pedro a Duke and Prefect, while other family took a range of positions. Indeed, when King Alfonso died, Pedro was sent to seize Naples which had defaulted back to Rome. Critics believed Calixtus intended to give it to Pedro. However, matters came to a head between Pedro and his rivals over this, and he had to flee enemies, although he died shortly after of Malaria. In aiding him, Rodrigo demonstrated a physical bra very  and was with Calixtus when he too died in 1458. Rodrigo: Journey to the Papacy German School / Getty Images In the conclave following Calixtus’s death, Rodrigo was the most junior cardinal. He played a key role in electing the new Pope – Pius II – a role that required courage and gambling his career. The move worked, and for a young foreign outsider who had lost his patron, Rodrigo found himself a key ally of the new pope and confirmed Vice-Chancellor. To be fair, Rodrigo was a man of great ability and was perfectly capable in this role, but he also loved women, wealth, and glory. He thus abandoned the example of his uncle Calixtus and set about acquiring benefices and land to secure his position: castles, bishoprics, and money flowed in. Rodrigo also earned official reprimands from the Pope for his licentiousness. Rodrigo’s response was to cover his tracks more. However, he had many children, including a son called Cesare in 1475 and a daughter called Lucrezia in 1480, and Rodrigo would give them key positions. Rodrigo then survived a plague and welcomed a friend as Pope, and stayed on as Vice-Chancellor. By the next conclave, Rodrigo was powerful enough to influence the election, and was sent as a papal legate to Spain with permission to approve or deny the marriage of Ferdinand and Isabella, and thus the union of Aragon and Castile. In approving the match, and working to get Spain to accept them, Rodrigo earned the support of King Ferdinand. On returning to Rome, Rodrigo kept his head down as the new pope became the center of plotting and intrigue in Italy. His children were given routes to success: his eldest son became a Duke, while daughters were married to secure alliances. A papal conclave in 1484 demurred from making Rodrigo pope, but the Borgia leader had his eye on the throne, and worked hard to secure allies for what he considered his last chance, and was aided by the current pope causing violence and chaos. In 1492, with the death of the Pope, Rodrigo put all his work together with a huge amount of bribes and was elected Alexander VI. It has been said, not without validity, that he bought the papacy. Alexander VI: The Second Borgia Pope Hulton Archive / Getty Images Alexander had widespread public support  and was capable, diplomatic and skilled, as well as rich, hedonistic and concerned with ostentatious displays. While Alexander at first tried to keep his role separate from family, his children soon benefited from his election, and received huge wealth; Cesare became a cardinal in 1493.  Relatives arrived in Rome and were rewarded, and the Borgias were soon endemic in Italy. While many other Popes had been nepotists, Alexander was promoting his own children and had a range of mistresses, something that further fuelled a growing and negative reputation. At this point, some of the Borgia children also began to cause problems, as they annoyed their new families, and at one point Alexander appears to have threatened to excommunicate a mistress for returning to her husband. Alexander soon had to navigate a way through the warring states and families which surrounded him, and at first, he tried negotiation, including the marriage of a twelve-year-old Lucrezia to Giovanni Sforza. He had some success with diplomacy, but it was short-lived. Meanwhile, Lucrezia’s husband proved a poor soldier, and he fled in opposition to the pope, who then had him divorced. We don’t know why he fled, but accounts claim he believed rumors of incest between Alexander and Lucrezia that persist to this day. France then entered the arena, competing for Italian land, and in 1494 King Charles VIII invaded Italy. His advance was barely stopped, and as Charles entered Rome, Alexander retired to a palace. He could have  fled  but stayed to use his ability against the neurotic Charles. He negotiated both his own survival and a compromise which ensured an independent papacy, but which left Cesare as both a papal legate and a hostage†¦ until he escaped. France took Naples, but the rest of Italy came together in a Holy League in which Alexander played a key role. However, when Charles retreated back through Rome, Alexander thought it best to leave this second time. Juan Borgia Alexander now turned on a  Roman family  who stayed loyal to France: the Orsini. The command was given to Alexander’s son Duke Juan, who was recalled from Spain, where he had earned a reputation for womanizing. Meanwhile, Rome echoed to the rumors of the excesses of the Borgia children. Alexander meant to give Juan first the vital Orsini land, and then strategic papal lands, but Juan was assassinated and his corpse thrown into the Tiber. He was 20. No one knows who did it. The Rise of Cesare Borgia Mondadori / Getty Images Juan had been Alexander’s  favorite  and his commander; that  honor  (and the rewards) were now diverted to Cesare, who wished to resign his cardinal’s hat and marry. Cesare seemed the future to Alexander, partly because the other male  Borgia  children were dying or weak. Cesare secularized himself fully in 1498. He was immediately given replacement wealth as the Duke of Valence through an alliance Alexander brokered with the new French King Louis XIII, in return for papal acts and aiding him in gaining Milan. Cesare also married into Louis’ family and was given an army. His wife became pregnant before he left for Italy, but neither she nor the child ever saw Cesare again. Louis was successful and Cesare, who was only 23 but with an iron will and strong drive, began a remarkable military career. The Wars of Cesare Borgia Alexander looked at the condition of the Papal States, left in disarray after the first French invasion, and decided military action was needed. He thus ordered Cesare, who was in Milan with his army, to pacify large areas of central Italy for the Borgias. Cesare had early success, although when his large French contingent returned to France, he needed a new army and returned to Rome. Cesare seemed to have control over his father now, and people after papal appointments and acts found it more profitable to seek out the son instead of Alexander. Cesare also became Captain-General of the churches armies  and a dominant figure in central Italy. Lucrezia’s husband was also killed, possibly on the orders of an angry Cesare, who also was rumored to be acting against those who badmouthed him in Rome by assassinations. Murder was common in Rome, and many of the unsolved deaths were attributed to the Borgias, and usually Cesare. With a substantial war chest from Alexander, Cesare conquered., and at one point marched to remove Naples from the control of the dynasty who had given the Borgias their start. When Alexander went south to oversee the division of land, Lucrezia was left behind in Rome as regent. The Borgia family gained great amounts of land in the  Papal States, which were now concentrated in the hands of one family more than ever before, and Lucrezia was packed off to marry Alfonso d’Este to secure a flank of Cesare’s conquests. The Fall of the Borgias As the alliance with France now seemed to be holding Cesare back, plans were made, deals struck, wealth acquired and enemies murdered to take a change of direction, but in mid-1503 Alexander died of malaria. Cesare found his benefactor gone, his realm not yet consolidated, large foreign armies in the north and south, and himself also deeply ill. Furthermore, with Cesare weak, his enemies rushed back from exile to threaten his lands, and when Cesare failed to coerce the papal conclave, he retreated from Rome. He persuaded the new pope to re-admit him safely, but that pontiff died after  twenty-six  days and Cesare had to flee. He supported a great Borgia rival, Cardinal  della  Rovere, as Pope Julius III, but with his lands conquered and his diplomacy rebuffed an annoyed Julius arrested Cesare. Borgias were now thrown out of their positions, or forced into keeping quiet. Developments allowed Cesare to be released, and he went to Naples, but he was arrested by Ferdinand of Arag on and locked up again. Cesare did escape after two years  but was killed in a skirmish in 1507. He was just 31. Lucrezia the Patron and the End of the Borgias Print Collector / Getty Images Lucrezia also survived  malaria and the loss of her father and brother. Her personality reconciled her to her husband, his  family, and her state, and she took up court positions, acting as regent. She  organized  the state, saw it through war, and created a court of great culture through her patronage. She was popular with her  subjects  and died in 1519. No Borgias ever rose to become as powerful as Alexander, but there were plenty of minor figures who held religious and political positions, and Francis Borgia (d. 1572) was made a saint. By Francis’ time the family was declining in importance, and by the end of the eighteenth century it had died out. The Borgia Legend Alexander and the Borgias have become infamous for corruption,  cruelty,  and murder. Yet what Alexander did as pope was rarely original, he just took things to a new extreme. Cesare was perhaps the supreme intersection of secular power wielded to spiritual power in Europe’s history, and the Borgias were renaissance  princes  no worse than many of their contemporaries. Indeed, Cesare was given the dubious distinction of Machiavelli, who knew Cesare, saying the Borgia general was a grand example of how to tackle power.

Marketing Concept and recommendation Case Study Example | Topics and Well Written Essays - 750 words

Marketing Concept and recommendation - Case Study Example Abercrombie & Fitch engage in gender segregation. They cater for all cloth-needs of the male gender and the simple ones to the female population of their market. Females with large bodies do not find the clothes that fit them and, therefore, feel uncomfortable visiting the stores. It has sent a feeling of rejection and buyers would prefer going to other shops. Among the issues Abercrombie & Fitch face include income segregation, lawsuits and attaining sustainable market. These barriers can hurt children and make them feel like they need to change themselves to gain acceptance in the places (Grinberg, 2012). Abercrombie & Fitch is engaging on income segregation. It may be a good thing to set the prices highly for a certain market but not go public about the same. By the CEO going public, it meant that Abercrombie & Fitch do not want to interact with the poor and their kids. It has a bad effect on the sales in that even the rich people who have close ties with some poor members of the society would not buy the product. It brought about a taint in their public image. Thus the public finds the products offensive and disrespectful. Therefore, it is a weakness to company’s progress. Abercrombie & Fitch should thrive to grow a sustainable market where economics shock will not throw them out of the market. Also, success it is created by having relations with the public and letting them understand that you care and wish them well. Not understanding the consumer base, as it is happening, is a weakness in the business progress. Abercrombie & Fitch marketing strategy has dealt a blow to the consumer market. People do not feel comfortable purchasing in these stores and would not come with or recommend friends. They are beginning to purchase at other stores where they feel comfortable. Additionally, the lawsuits on the company depict a picture of an employer that does not care about employee welfare. The improper hiring and firing taints its public

Effect of cold stress on photosynthesis in barley Essay

Effect of cold stress on photosynthesis in barley - Essay Example Consequently, it may be referred to as the process by which light energy is converted into chemical energy and stored in sugar bonds in green plants. Basic photosynthetic knowledge notes that green plants breath in carbon dioxide during the day and combines the said molecules to those of water molecules especially hydrogen in the synthesis of nutrients. Consequently, in green plants, photosynthesis involves the use of the chlorophyll green pigment that is found in the leaves or stems of such plants. As resultant by-product for the photosynthesis process is usually oxygen. In this context, plants are usually termed as essential purifiers of air. However, since photosynthesis is a process that takes place in the presence of sunlight, it does not occur during the night (Eaton-Rye, Baishnab & Thomas 66). As such, plants take in oxygen during the night and release carbon dioxide. As a topic, the study of photosynthesis is particularly of interest to farmers and scientists. Factors that ma y affect the rate of photosynthesis Basically, there are three main factors that are known to have an effect on the rate of photosynthesis. They include: i. Light intensity ii. Carbon dioxide iii. Temperature In this discussion, I will illustrate how each affects the rate of photosynthesis. i. ... From this graph, it is evident that there is a significant increase in rate of photosynthesis between point A and B. however, after point B, the rate begins to decline and later becomes constant up to point C. Within these two points (B and C), there is no effect on photosynthesis rate even with an increase in the intensity of light. Consequently, too much light intensity may damage the chloroplast of leaves: hence, the strategic arrangement of leaves in a plant without any overlaps (Kalman 25). ii. Carbon dioxide: The rate of photosynthesis linearly increases with an increase in the concentration amount of carbon dioxide available to a plant. Scientifically, the earth is composed of a varying carbon dioxide amount of between 0.03% and 0.04%. Therefore, a high concentration of it will lead to higher photosynthetic rates. However, this increase is up to a particular point, from which it begins to decline and ultimately becomes constant. This is as shown in the graph below. In this gra ph, points A to B indicate an increase in rate of photosynthesis, while points B to C indicate the decline and constant level of the same. iii. Temperature: With this factor, the higher the rate of temperature the greater will be the photosynthesis rate. Since photosynthesis is a chemical process, its rate will increase with higher temperatures as most of the other chemical process. However, the increase in temperatures beyond 400C, will lead to the rate of photosynthesis beginning to decline or slow down. The reason for this is that enzymes responsible for photosynthetic chemical process are sensitive to temperatures hence, destroyed at high/extreme temperatures levels. Consequently, it should be

SIA Airlines Essay Example for Free

SIA Airlines Essay QUESTION:The industry analysis is necessary in the strategic marketing planning in order to identify the opportunities and threats in the competitive environment. Choose the airlines as an industry to apply the Michael Porters five forces model and discuss how one established airline like SIA should respond to the competitive environment, after analyzing the industry. SIA is internationally recognised as one of the worlds leading carriers. The company had recognised that in this highly competitive market, any advantage gained by one airline over others will be short-lived, and ideas that are new will become commonplace in a matter of months. As such, SIA noted the importance of having to always stay at the forefront both in service and technology. This strategy of SIA focuses primarily not on reducing costs, but on enhancing quality or service and preventing any customer problem from arising. SIA has succeeded most uniquely with this type of strategy in the airline industry, a strategy commonly employed in service businesses that command premium prices with high margins, businesses in which there are a high degree of repeat business, with word-of-mouth praise by customers as one of the most important marketing channel. Internally, three cost items account for half of SIAs operating cost: fuel, aircraft depreciation and wages. There is little that can be done with respect to fuel cost except for judicious hedging. As for aircraft cost, SIA is universally acknowledged as being second to none in securing the best prices and purchase terms from aircraft and engine manufacturers. That leaves wages. The airlines fixed wages amount to less than $800 million a year, roughly one tenth of total operating expenditure, a modest proportion indeed. Variable wages comprise the rest, consisting mainly of profit-based bonuses and crew allowances based on actual hours of flying by pilots and cabin attendants. The recent wage cuts were a result not of lavish recruitment or over-indulgent pay rises in the past, but of the cumulative damage wrought by terrorism, war and SARS, and the need to stay competitive as other carriers undergo major restructuring of their cost structures. Externally, the industry analysis has a direct effect on a companys strategic competitiveness and above-average returns. While companies, in this case, our very own SIA, cannot directly control the elements of the general environment, it can influence and will be influenced by factors in the airline industry and competitor environments. The intensity of competition in the airline industry and its profit potential are a function of Michael Porters five forces model of competition: the treats posed by new entrants, the power of suppliers, the power of buyers, product substitutes, and the intensity of rivalry among competitors. Studying these forces allows SIA to find a position in the airline industry where it can buffer itself from the power of the forces in order to increase its ability to earn above-average returns. Threats posed by new entrantsNew entrants to an industry typically bring to it new capacity, a desire to gain market share, and substantial resources (Wheelen and Hunger, 7th Ed, pg 61). New entrants to an industry can raise the level of intensity of the competitiveness among companies, thereby reducing its attractiveness. The threat of new entrants largely depends on the barriers to entry obstructions that make it difficult for a company to enter an industry (Wheelen and Hunger, 7th Ed, pg 62). High entry barriers exist in some industries (e.g. shipbuilding) whereas other industries are very easy to enter (e.g. estate agency, restaurants). Key barriers to entry include the need to gain economies of scale quickly, the need to gain technology, large capital and investment requirements, high customer switching costs, lack of access to industry distribution channels, the likelihood of retaliation from existing industry players, and potential saturation of the market. Despite all the numerous barriers to entry, new companies sometimes enter industries with higher quality products, lower prices and substantial marketing resources. It is the management strategists job to identify such threats from potential new competitors and to monitor the new rivals strategies, so as to counterattack as needed, and to capitalise on existing strengths and opportunities. Budget airlines such as Air Asia have been emerging in recent times which represent the emerging point-to-point budget model symbolized by Southwest, JetBlue, EasyGroup and RyanAir. With the economy still on its way to recovery, travellers are still reluctant to spend. The low carrier model works best in short-haul point-to-point market where price is extremely important and the deciding factor is price. The advantage of the low-cost model is that it fits well with current consumer demand as budget flights are cheap and offer more attractive deals to such travellers. One important factor for the emerging budget airline is that travellers main concern is to reach a destination. There is always a group of travellers with just this simple need to be satisfied. Those travellers have no need for in-flight or ground-level services. In face of growing competition, SIA would be launching their very own budget carrier called Tiger Airways. I believe that this is a good strategic move by SIA to tackle the threat from the new budget airlines that are entering the industry currently. Power of suppliersSuppliers are the businesses that supply materials other products into the industry (Wheelen and Hunger, 7th Ed, pg 64). Suppliers can affect an industry through their ability to raise prices or reduce quantity of supply. The cost of items bought from suppliers (e.g. raw materials, components) can have a significant impact on a companys profitability. The bargaining power of suppliers affects the intensity of competition in an industry especially when there are a large numbers of suppliers, when there are only a few good substitute raw materials, or when the cost of switching raw materials is costly. If suppliers have high bargaining power over a company, then in theory the companys industry is less attractive. Companies should pursue backward vertical integration to gain control or ownership of suppliers. This strategy is effective when suppliers are unreliable, too costly, or not capable of meeting a companys needs on  consistent basis. Companies can negotiate more favourably with suppliers when backward vertical integration is a commonly used strategy among rival companies in an industry. Boeing and Airbus dominate the whole airline industry because they are the two major suppliers of aircrafts. There are no satisfactory substitute products available to airline companies as aircrafts are the only form of commercial air transport. Airlines are not a significant customer group for the two suppliers because they can supply aircrafts to governments/military as well. Boeings and Airbuss aircrafts are critical to the airline companys marketplace success because aircrafts are the most important resource in the airline industry. This in turn leads to high bargaining power of Boeing and Airbus they can increase prices and reduce the quality of their aircrafts, without any retaliation by any airlines including SIA. However, another major supplier of SIA is Singapore Airport Terminal Services (SATS), which provides ground-handling and in-flight catering services at Changi Airport. It is a subsidiary of Singapore Airlines (SIA) and now has about 80 per cent market share. It is a fine example of vertical integration undertaken by SIA to gain ownership of supplies. SIA was also very successful with other airline-related companies such as SIA Engineering Company which are now large groups of companies based all over Asia, with profits around the $200 million level, a significant proportion contributed by associate companies. Power of buyersBuyers are the people or organisations that create demand in an industry (Wheelen and Hunger, 7th Ed, pg 64). When the buyers are concentrated or large, or buy in big volume, their bargaining power represents a force affecting the intensity of competition in an industry. Buyers affect an industry through their ability to force down prices, bargain for higher quality or more services, and play competitors against each other. The bargaining power of buyers is higher when the products being purchased are standard or undifferentiated. Whenever the bargaining power of buyer is substantial, rival companies may offer extended warranties or special services to gain customers loyalty. Air travellers and transportation companies purchase a large portion of the airline industrys total service. The sale of tickets to air travellers and cargo space to transportation companies account for a significant portion of the airline companys annual revenues. Buyer groups experience low switching costs as they can choose one airline company over another, depending on which offers better deals. When there are low switching costs, competitors can attract travellers through pricing and service offerings. As such, buyer groups have high buying bargaining power companies in the airline industry have to be more focused on the needs and desires of their customers in order to better serve and satisfy them. SIAs KrisFlyer gives its members more rewards and privilege that come with travelling so as to gain customer loyalty and to entice repeated sales. This is just one, but excellent, way of better serving and satisfying travellers who have considerable power. Product substitutesSubstitutes are products that appear to be different but can satisfy the same need as another product (Wheelen and Hunger, 7th Ed, pg 63). In many industries, companies are in close competition with producers of substitute products in other industries. For example, tea can be considered as a substitute for coffee. According to Porter, substitutes limit the potential returns of an industry by placing a ceiling on the prices companies in the industry can profitably charge (Wheelen and Hunger, 7th Ed, pg 64). In other words, it means that the presence of substitutes put a ceiling on the price to be charged before the consumers will switch to the substitute product. The presence of substitute products lowers the industry attractiveness and profitability because of the limited price levels. The competitive strength of substitutes is best measured by the market share those products obtain and those companies plans for increased capacity and market penetrationSubstitutes to aircrafts include sea and land transports which are much cheaper alternatives. However, they pose no serious threats to the airline company because air transport is still considered as the faster and most effective way to reach a destination. Nevertheless, with rapid advancements in technology, new and better modes of  transport may gradually emerge as better alternatives to aircrafts. In view of this, airlines such as SIA should keep developing strategies to differentiate itself along dimensions that travellers and transportation companies value, so as to reduce any substitutes attractiveness. The intensity of rivalry among competitorsThere are many airline companies in the industry. As a result, intense rivalries are common. The companies are generally aware of competitors actions, often choosing to respond to them. Due to the 911 incident and SARS, the airline industry has been experiencing slow growth which makes rivalry even more intense as companies battle to increase their market shares by attracting competitors customersSome airline companies are viewed as having few differentiated features or capabilities. Rivalry intensifies when a number of airline companies offer the same level of service. In view of this, travellers will then make the decision based on price. What SIA can do to counter the intense rivalry is to take competitive actions and competitive responses in efforts to be successful. The most important thing is of course to differentiate itself from competitors offerings in ways that travellers and transportation companies value and in which SIA has a competitive advantage. ConclusionAs can be seen from the above industry analysis, with threats posed by budget airlines; high bargaining power of Boeing and Airbus; high bargaining power of air travellers and transportation companies; and lastly, intense rivalry among competitors in the airline industry; SIA has to continuously improve itself in order to stay competitive in the airline industry. In fact, the company is doing that very well. It has been fast in reacting to the changes in the industry environment, as evident from their current strategies of introducing a budget airline, cutting costs, focusing attention on business class travellers and implementing long haul flights. Following such moves, will SIA then be able to continue staying ahead of competitors and be ensured of its position as one of the worlds leading carriers for many years to come? The answer remains to be seen. References Thomas L. Wheelen and J David Hunger (2000) Strategic Management And Business Policy 7th Edition Prentice Hall InternationalFred R. David (2001), Strategic Management Concepts And Cases 8th Edition. Prentice Hall InternationalMary Coulter and Stephens P. Robbins (1999) Management 6thEdition, Prentice Hall InternationalJ. David Hunger and Thomas L. Wheelen (2003) Essentials of strategic management, Prentice Hall InternationalCharles W.L. Hill and Gareth R. Jones (2002) Strategic management : an integrated approach 2nd Edition, Houghton MifflinPhilip Kotler (2003) Marketing Management 11th Edition, Prentice Hall International

Inner Asia as a Separate Entity :: miscellaneous

Inner Asia as a Separate Entity The concept of â€Å"Eurasia† is easily identified: it is the combine bodies of both the European and Asian landmasses. However, a concept of â€Å"Inner† or â€Å"Outer† Eurasia is no so easily defined. Whether sub-regions are delineated by culture, geography, politics, or religion is yet to be decided. Denis Sinor and David Christian are two authors that attempted to clarify the discrepancy of an â€Å"Inner Asian† border. Borders can be formed a number of ways. Rivers, mountain chains, and other geographic infrastructure can form visible boundaries. Australia is clearly its own continent based on its geography. However, borders can also be formed simply on the common characteristics of citizens’ culture. Inner Asia is a region that many westerners know little about. Both â€Å" ‘logocentrism’ (the bias towards literate sources and literate societies) and ‘agrocentrism’ (the bias towards agrarian, urbanized civilizations)† have shaped western knowledge (or lack thereof) of this region. The Outer, sedentary civilizations of Eurasia were based on agrarian societies, whereas the Inner civilizations weren't permitted this luxury, due to geographical circumstances. Therefore, "economic self-sufficiency" was a must for the sparsely populated Inner Asian societies. The peoples of Inner Asia survive one of two ways: by migrating to food sources (usually accompanied by raising livestock), and by subsistence-level farming. These lifestyles, Denis Sinor claims, form a border between Inner and Outer Eurasia. The civilizations of Inner Asia were never able to become immensely populated. This is because neither subsistence-level farming or nomadism result in large excesses of food, which is a necessity for a large population. Because of this, a unified army that could conquer surrounding (possible more fertile) areas could never be formed. The small amount of farming that is done in Inner Asia was in the steppe; the other zones, â€Å"the arctic tundra, the forest region (taiga), and the desert [cannot] provide food for a population large enough to muster the political power necessary to initiate conquest.† Sinor suggests that Inner Asia is inarguably a unified region. However, "the links which usually hold together or create cultural entity - such as script, race, religion, language - played only a very moderate role as factors of cohesion". Instead, a common way of life is the main similarity that marked Inner Asia as decisively separate from Outer Asia. In order to survive, Inner Asian peoples had to either provide for themselves completely (which was difficult, as mentioned above), or to trade with more well endowed societies for what goods they could not produce.

Comaparison of crisis in congo with bangladeshi textile

The videos ‘crisis in Congo' and ‘fault lines' have a tremendous resemblance to Colonialism. The difference being that it is much more indirect and manipulative form in which the exploiter not even takes the responsibility for exploitation. This smarter and indirect approach not only helps them escape when they are questioned about their moral responsibility but also enables them to continue these atrocities without ever being questioned.Walked defines Colonialism as – â€Å"Colonialism is the establishment, exploitation, maintenance, acquisition, and expansion of colonies in one territory by people from another territory. It is a set of unequal relationships between the colonial power and the colony and often between the colonists and the indigenous population. † It also says that colonialism existed from 16th century till mid 20th century. What It actually means Is that from 16th till mid 20th century colonialism existed In a direct and perceivable form.In that sense, the exploitation was honest as the exploiter directly came to another territories and bore the responsibility for exploitation. Also there was a clear line between the exploiter and exploited. But after the outcry in the name of democracy and human rights all over the world and specially in the western countries, the colonialism came out in a much more evolved and concealed way. Due to developed trade channels and the ease of transport and communication the exploitation Is now carried out by capital hungry Mans or capitalist forces and not exclusively by countries.It Is also not about the acquisition of land but direct acquisition of resources without even setting a foot in these resource rich lands. One more difference which is very subtle in nature is that the line between the exploiter and exploited is blurred . This is because of the indirect nature of this exploitation model that not only poor people but even governments are tricked Into thinking that these trade p ractices or so called ‘help' from foreign will provide the much needed employment and development In these underdeveloped nations wherein these practices are Just disguised exploitation model.So by not understanding these unfair advancement of Mans and developed nations ,the native government also becomes their partner in crime. The video ‘Crisis in Congou is about the exploitation of a whole nation by a host of exploiter Rwanda, Uganda, united States Government and the corrupt dictators. The roots of this exploitation are in Rwanda genocide which Is essentially about ethnic differences between the ‘Hut' and â€Å"Tutsis' people but the exploitation Itself has nothing to do with these differences. Interestingly the division of these two ethnic groups was made political during the colonial rule of Germany.This spark of division later escalated into a full scale civil war between these two groups in Rwanda. Some Hut men who fled to Congo during the Civil wars became ‘Genocidal Militant' and hen the Congolese people sought refuge In Rwanda they mixed up with the refugee population and carried out terrorist activities against Rwanda which In their Patriotic Front or RPR government to launch a Revenge attack on Congo refugees where million of peoples were killed Just because the Rwanda government sought few militants hidden in these innocent population.Now starts a whole story of exploitation of Congo. Congo is a resource rich land and all these resources are in heavy demand across various modern industries. If there were to be a fully functional government in Congo the capitalist forces in the developed nations will eave much difficulty accessing these resources so the United States helped install a series of dictators which were easy to manipulate rather than a whole government and thus straightened their interests. The other governments such as UK and France played a similar role but from a different side.They made sure that there is eno ugh supply of arms and ammunition to these combating forces so that Congas political instability and their gains are assured. The native Congolese who were powerful never thought about their own people and chose to support a war which could have easily died in the absence of these catalysts. But soon these capitalist forces realized that the military war is costly to sustain so to further increase their profit margin they employed a much more heinous and lower level of warfare which is now known as ‘Rape War'.They would publicly rape women inferno of their men and communities. They implemented this physiological warfare strategically and systematically across the lands. Since the men were not able to save their women, a deep feeling of helplessness and weakness crept inside the people which made them more easy to control. Now these people would not even think of human rights because they no ore felt human. Result was that there was no one to resist the capitalist forces when t hey are filling up their pockets with the resources.The second video ‘Fault lines' is about Mans like Walter exploiting the human resource of underdeveloped nations. They are also using a similar exploitation scheme in which their direct accountability to exploitation can not be traced. They have made their supply chain so complex that to a distant observer it seems as if Walter clothes are coming from thin air. Reality is they are trying to hide their unfair trade practices through obscurity.In the disguise of a socially and morally responsible organization they are carrying out worst trade practices such as child labor, dangerously insufficient work environment, absence of worker's rights and no accountability whatsoever towards any mishap during production. In order to increase their profit margin they are encouraging a concept called sub-contracting in which a direct supplier who is unable to fulfill his contract will pass a piece of work to some other contractor. These su b-contractor have small unregulated areas which they ignorantly call factories' which in reality is Just a shack in someone's backyard.In case of any accident such as fire accident these places act more like concentration camp wherein people easily get killed unable to get out. The following table depicts a comparison of the two videos in tabular format – Categories Video 1 -Crisis in Congo Video 2 -Fault lines Exploiter forces and Dictators Mans like Walter, Old Navy etc Mass Congolese population Bangladesh workers in textile industry Country of Exploitation Democratic Republic of Congo Bangladesh Exploited for(resources) Mineral such as gold, diamond, tin, copper, cobalt, tungsten etc Cheap Human Resource MethodCataloging military warfare and rape war through political means and otherwise Irresponsible trade practices -Employing a 5-6 layer wide supply chain in production Disguise used Developed nations and UN acting as benevolent mediators were actual perpetrators Walter p osing as ethical and socially responsible organization was implementing unfair trade practices indirectly Catalytic agents Local political elites, dictators and genocidal militants 1st level supplier and loose regulations by Bangladesh government Benefits to exploiter Sustained war translates to political instability which means limitless excess toCongolese resources for outsiders with zero accountability towards local people A long supply chain means no accountability towards any worker as there is no direct connection Results Beastly living conditions to people of Congo , weakening of spirit of people due to rape war and physiological warfare, spiked increase in HIVE positive population, millions of people dead Dangerously insufficient working conditions, inadequate compensation to workers, zero accountability towards workers suffering accidents, child labor, death of workers, financial difficulties to victim's family

Sanjivani Medical Times

RNI NO. :DBLBIL/2001/4088 VOL 8, ISSUE 5, APRIL 2011 A Star Media Group Publication INDIA’S AYUSH AND HEALTH TOURISM JOURNAL SKIN LASERS Central Council for Research in Yoga & Naturopathy (CCRYN) (Deptt. Of AYUSH, Min. of Health & F. W. , Govt. of India) 61-65, Institutional Area, , Janakpuri, NEW DELHI – 110 058 Tel: 011-28520430, 31, 32; Fax: 28520435 E-mail: ccryn. [email  protected] com Website: www. ccryn. org CCRYN is actively engaged in Research, Development, Promotion, Propagation, Education, Training, Publication etc. Grant-in-aid for Clinical and Literary Research 1 100% Grant-in-aid is given to Yoga & Naturopathy Institutes for conducting research. 2 Grant is provided for translation, publication of ancient Yoga texts and other standard literature based on modern scientific research. Grant-in-aid for TCPC and PCC 3 More than 140 Yoga & Naturopathy Hospitals all over India including remote areas and North Eastern Region are given grant under Treatment-cum-Propagation Centre (30 Bed Hospital – Rs. 9. 00 lakh P. A. ) and Patient Care Centre (20 & 10 Bed Hospitals – Rs. . 00 lakh & Rs. 3. 00 lakh P. A. ) Central Research Institute (CRI) 4 Free land has been taken over from the Government of Karnataka and Haryana for 100 Beds Research Hospital and construction is under progress. Free land of 10 to 20 Acres is being allotted by Govt. of Manipur, Orissa, Assam, Tamil Nadu, and Jharkhand. National Campaign on Yoga & Naturopathy for Holistic Health being conducted all over India. Publicatio ns 1 2 3 4 5 12 Research Monographs since 2005. CDs on Naturopathy & Yoga Therapy in Hindi, English and Tamil. 8 books in Hindi & English. More than 30 brochures, leaflets and booklets in Hindi and English for free distribution. Yogic Prakritik Jeevan, quarterly magazine, in English and Hindi. Yoga & Naturopathy OPDs since 2005 1. 2. 3. 4. Safdarjung Hospital, New Delhi RML Hospital, New Delhi Lady Hardinge Medical College, New Delhi University College of Medical Sciences, New Delhi Fellowship for Ph. D. Scholars since 2006 at Rs. 6,000/- P. M. for 3 years. Yoga Fitness Classes at Delhi-12: 1 Headquarters – 6, Udyog Bhawan – 2, AIIMS – 4 Paramedical Diploma in Naturopathy & Yoga Therapy (DNYT)–2 years from 2011 The yearly financial assistance for the course is Rs. 5. 00 Lakh. Scholarship to the BNYS (Bachelor of Naturopathy and Yogis Sciences) students from 2011: 1 Rs. 5000/- will be given to 110 students from the first year for pursuing the Course outside their State. Other Achievements: 1 The Council has organized several All India level Seminars/Workshops on Yoga & Naturopathy. 2 It is actively participating in various Arogyas and Health Melas. (Prof. Dr. B. T. Chidananda Murthy) Director NEWS ISSUES NEWS MEDICAL RESEARCH Ghulam Nabi Azad noted that the AYUSH systems of medicine are of great antiquity he Union Minister for Health and Family Welfare Shri Ghulam Nabi Azad chaired the meeting of Consultative Committee of Parliament attached to the Ministry of Health and Family Welfare in New Delhi to specifically discuss the activities of Department of AYUSH. Cutting across party lines the Consultative Committee members lauded the progress made by the Department of AYUSH in the short span of sixteen years since the inception of separate Department for Indian Systems of Medicines and Homeopathy in 1995. Sh Ghulam Nabi Azad noted that the AYUSH systems of medicine are of great antiquity and the Department has been making significant strides in providing an enabling environment to develop these systems with its infrastructure of National Institutes, Research Councils, Pharmacopoeial Laboratories, the Public Sector Undertaking of Indian Medicines Pharmaceutical T Secretary, Department of AYUSH Anil Kumar drew the attention of the members to the new initiatives taken by the Department in the XIth Plan Union Minister for Health and Family Welfare Shri Ghulam Nabi Azad Mauritius Patient at Eye – Q for Lasik Eye Surgery Dr. Vibhuti Sharan MBBS, MS (Ophthalmology) Corporation Limited as also the National Medicinal Plants Board. The Minister highlighted that mainstreaming of AYUSH systems has become a successful strategy in the National Rural Health Mission. He also elaborated on the efforts made by the Department towards ensuring quality control of drugs. The Minister however pointed out the acute shortage of doctors in rural areas and elicited views of the Members in itigating the situation by utilizing the AYUSH doctors to fill the felt need at grass root levels. The Consultative Committee members shared the concern of the Department over some key issues like low capacity reflected in vacancies; pending Utilisation Certificates from States; weak drug enforcement machinery; collaborative research and building quality – drugs, therapies, hospitals, laboratories, teaching colleges. The Members requested the Health Minister to ensure empl oyment and utilization of trained manpower of AYUSH. e-Q, symbol of excellence in eye care and largest chain of super specialty eye clinics across Northern India today executed a special Lasik eye surgery for three patients of the same family who had specially flown down from Mauritius to receive the treatment. Speaking about his Lasik surgery at Eye-Q, Mr. Patoo Jor Roshan said â€Å"I have particularly travelled to India to get my Lasik eye surgery done. I was referred to Eye-Q by a friend who underwent Lasik eye treatment to correct poor eyesight at Eye-Q and has experienced remarkable difference. † E Devi Shetty Targets Medical Tourism In Cayman Isles FIRST TIME IN THE WORLD Without operation Cure Cataract, Glaucoma, Myopia, Hypermetropia & incurable eye diseases of Retina (Diabetic Retinopathy, Macular Degeneration, Retinitis Pigmentosa, Colour blindness) & different types of eye cancer. Inventor : Em. Prof. Dr. M. S. Basu Senior Ayurvedic Eye Specialist International & National Awardee Dr. Basu with H. E. President, Ex-vice President, Home Minister of State, GOI, Ex-Health Minister, GOI, Ex-Chief Minster, U. P. , Ex-Petrolem Minster, GOI. ‘Minimal Invasive RoboticHeart Surgery NOW ! FIRST TIME IN THE WORLD†¦ Emeritus Prof. Dr. M. S. Basu adds a new chapter in Medical Science by curing Retinoblastoma patient successfully Patients of poor vision, referred by AIIMS-Delhi, Shankaralaya Netralaya-Chennai, Gandhi Eye Hosp. , Aligarh etc. have been cured successfully. Spectacles get removed up to +8. 50 No side effects Recovery of vision within 5 minutes EXPORT COUNCIL PATENTED BY PATENTED BY GOVT. OF INDIA W. T. O. EXPORT LIC. OF GOVT. OF INDIA TM REGN. FROM GOVT. OF INDIA S. S. I. REGD. GOVT. OF U. P. G. M. P. CERTIFIED ISO 9001:2000 For Franchises, only BAMS, BUMS, DHMS,MBBS, & Qualified Optician may be contact Dr. Basu Eye Hospital & Centre to Cure Without Operation 23-B, Ekta Nagar, Bareilly (U. P. ) India. Ph. +91 9997722223, +91 98370 06102, +91 93196 23728 EW DELHI: Safemedtrip has unveiled latest and state of the art ‘Minimal Invasive Robotic Heart Surgery Programme' in the country. This programme will be helpful to the patients, who are suffering from Heart Disease as they will be benefiting from its ‘Minimally Invasive Robotic Heart Surgery Programme' with its latest advances in heart surgery techniques. Robotic Heart Surgery programme is quite affordable at Safemedtrip affiliated hospitals. N NEWS ISSUES Pregnant lady doctors forced to work at AIIMS NEWS PRODUCT LAUNCH country's biggest medical institute, and fighting for our basic rights,† said a senior resident from the Neurosurgery Department on the condition of anonymity. â€Å"We have been using our other unpaid leaves as we are not getting the maternity leaves which are paid leaves. I reach office at 8 in the morning and work till 6 in the evening, and sometimes we have night duty too. This behaviour is completely inhuman,† said another lady doctor from Gynaecology Department on the condition of anonymity. Due to the confounding behaviour of the administration, few of the residents have already left the institute and their job with it, as it was getting impossible for them to work at this stage of pregnancy. â€Å"Two ladies joined last month on a regular basis and wanted maternity leave and the institute is creating hassles. Despite the DGHS order we could get 2+2 (or 3+1) months (unpaid and paid) maternity leave till January this year for most residents. The problem has assumed serious proportions now with recent hassles by AIIMS administration,† said Dr Debjyoti Karmakar, President, Residents Doctor Association (RDA) Sonakshi Sinha New brand ambassador for Fem bout 40 senior resident doctors, who are pregnant, forced to continue with their duties as the administration allegedly isn't allowing them any time off Among other things, AIIMS is also renowned for its pregnancy care. But that only benefits the patients. It appears that the institute is rather callous when dealing with maternity issues of its own employees. At least 42 senior resident doctors who are pregnant are currently working in various departments of the institute. â€Å"I am coming to the hospital even in the 37th week of my pregnancy. We had applied for leave months ago, but the administration is not responding. At this point of pregnancy, all women are asked to take complete bed rest. But here, we are working in the A n the occasion of 100th International Women's Day, Fem, the leading & most trusted beauty brand from the House of Dabur, announced the signing of Bollywood heartthrob Sonakshi Sinha as the new brand ambassador for the brand FEM. The agreement was signed on Tuesday by Ms Sonakshi Sinha and Dabur India Ltd Chief Executive Officer Mr. Sunil Duggal. The first campaign for Fem bleaches featuring Ms Sinha will be launched shortly. O